The situation
A new owner bought a $3M route-based business in January 2025 with roughly 1,000 customer sites and no idea which of them made money. Nobody did. The P&L only showed the company total.
What I did
- Showed the owner what every individual customer was actually worth.
- Put a dollar figure on the accounts that were losing money.
- The owner sold that book to another operator, and the cost left with the revenue.
- Gave the sales team a way to price new work to a margin target.
- Put ongoing reporting in place so sales, costs and financials stay visible month to month.